I just sat in a session that featured Kenneth Cole - he was as nicely dressed as you might guess -- he was also incredibly insightful about why corporations participate in efforts like national service.
The nugget that I took from his presentation is that they do it because it is part of who they are. As Kenneth Cole put it, "we do this because it is who we are -- we do it because we are part of the world community".
A good thing for all of us to remember -- people at corporations care about this work as much as we do.
Now we just have to figure out how to create those partnerships.
I am going to work on how to dress as well as Kenneth Cole (not going to happen).